Holistic Caring was established in 2016 by Elisabeth Mack, R.N., BSN, MBA, to bridge the gaps between traditional and cannabis medicine through education and services to patients. 

Elisabeth now offers the Holistic Caring Cannabis Health Coaching curriculum to train others how to approach and practice medicinal cannabis therapeutics. The Holistic Caring Cannabis Health Coach (HC CHC) Program offers an annual renewable license for their Coaches. 


Holistic Caring is training educators, coaches, and healthcare professionals the basics of cannabis medicine so they can have be informed about how to recommend Cannabis/CBD to their patients, clients, friends, and family. Cannabis is the only industry in America with double digit growth, and practical knowledge of how to use it is vitally needed.


Healthcare providers will see becoming a HC CHC as a natural extension to help reduce suffering, increase well-being, and allow new revenue streams to flow through their business. If you enjoy presenting solutions that can positively change the quality of life for others, you’re in the right place.


  •     Create a flexible lifestyle doing good work and meeting interesting people.

  •     Income P.T. or Full Time on your own schedule in your chosen setting.

  •     Become part of the first cannabis health coaching program with a Lifetime renewal          
        license in the U.S. & use the Holistic Caring’s educational materials.

  •     Monthly training webinars to help grow your business.

  •     Learn the relationship between cannabis and lifestyle medicine.

  •     Learn dosing protocols and how to guide care for conditions.

  •     Learn the steps to wellness with cannabinoids. 

  •     Templates for appointments to download and educational files for clients.

  •     Develop a network and a support system to build your business.

  •     Transform the health of people who really need your services. 

  •     Receive a Quick Start Guide with advice on how to set up and run a business.

  •     Low-start up and monthly overhead.

  •     Ability to affiliate or wholesale top vetted CBD products nationwide.



Cannabis has the ability to gently balance our biology and correct imbalance in the nervous, endocrine, and immune systems. Because America spent 100 years prohibiting cannabis, few know how to use it for anything but recreation. Yet there are new products, especially in the CBD area that may reduce suffering and increase wellbeing from pediatrics to geriatrics. Education on the facts and features of cannabis medicine is needed to increase acceptance, understanding, and successful use. People need to know that you don’t have to be ‘high’. 

Federal classification as a schedule 1 controlled substance limited traditional medical providers from discussing cannabis. There is a  vacuum of knowledge that  exists for millions who can benefit from the use of cannabis in their lives because the dispensaries don’t provide any true medical guidance. The standard of care is a budtender who sells products to relax, rest, or take a euphoric trip. There is a huge difference between cannabis for recreation and use for medicine without the high, and why professionals are needed.


A Cannabis Health Coach guides a patient through the process of assessment, planning, implementation, and evaluation concerning the use of cannabinoid medicine. They educate people on the logistics of medical cannabis product options available within their communities, becoming the go to resources as people acclimate to this new paradigm.  They hold workshops to educate others in small groups or add cannabis segments to the practitioner series they’re already teaching their patients. While affiliations with dispensaries and CBD producers are necessary to develop, Cannabis Health Coaches maintain their independence. 

A good coach focuses on clients holistically and helps them create a plan to achieve their objectives for cannabis medicine. Accountability to and continued support for patients are key elements of success in normalizing an understanding of plant based medicines. A good Cannabis Health Coach will present technical information with ease and inspire others through education and outreach programs that make this fun by lessening fears. 


Becoming an educator on cannabis opens a new prototype and many patients and clients  will thank you. Millions of people will soon benefit from having this option to relieve anxiety and stress as well as pain and suffering. When you enroll in the HC CHC Program you will transform your life, and that of others.  


 The Holistic Caring Cannabis Health Coaching Program contains the process needed to bring healing through this plant. Elisabeth’s sought after advice is now available to you in this unique business opportunity. You can work with Clients and Patients 1 on 1, begin educating small groups in your community, and align with local dispensaries and growing needs in this nascent industry. Patients and Clients will express gratitude for the role you play and extend referrals, propelling your cannabinoid coaching business into reality.  Holistic Caring Cannabis Health Coaching can provide a part-time supplemental or a full-time income. The program is easy to learn, fun to experiment with, and inspirational.  By following the HC CHC program, you will do well by doing good. 



Elisabeth’s goal and vision is to provide the educational process and programs needed to train health professionals. Providers then serve their patients, guiding them to effectively use medicinal formulations. Creating a Cannabis Health Ecosystem. 


Dispensaries focus on compliance, cash management, branding, and sales.  Therefore, knowledgeable independent professionals are the solution for those who want dialed in results, saving time and money. Elisabeth is expanding her reach by offering her breadth of knowledge to educate Cannabis Health Coaches and to advocate for empowered healthcare options for patients with more effective outcomes. Inspiring others to learn more about healthcare in tandem with a new American industry makes it an exciting journey full of adventure and accomplishment.

After a bicycle accident in January 2015, Elisabeth found relief with high dose CBD and targeted THC therapies, and weaned other pharmaceuticals beginning with her first shoulder surgery in 1994. Discovering cannabis was a facilitator to holistic medicine, she researched everything she could read, attended conferences, and networked her way through the cannabis industry. At the January 2016 Women Grow conference, she realized that people were making great medicines, and stores were selling them, but there was no one to interpret anything for true medical patients. 

She founded Holistic Caring in May 2016 to serve the educational, supportive, and logistical needs of local patients, and began training other nurses to help.  Her training manual for nurses became a published work, and the components of the live training classes have been compiled into an online learning system. 

The core curriculum contains a 3 hour educator program, and a 8 hour healthcare professionals’ program.  Separate patient teaching modules are being developed to address the areas most benefited from Cannabis Medicine; Chronic Pain, Cancer, Neurological, Autoimmune, Geriatrics, and Mental Health.  A quick start guide on how to implement this content into your professional career is included in the HC CHC package. 


Cannabis legalization has thus far only focused on compliance and diversion issues. This leaves open opportunities for those that can help make it practical to medical patients who want guidance. Education will soon become a mandated portion of what is offered to legal cannabis customers in America, and HC CHC will be ready to help fulfill requirements. 


The Holistic Caring Cannabis Health Coaching Certification will provide a new business opportunity for thousands of professionals, healthcare providers, Coaches, and those who want a stand-alone Advisory business across California, and the United State.



Elisabeth Mack, RN, BSN, MBA  founded Holistic Caring in 2016 to bridge the gap between traditional and cannabis medicine through education, guidance, and supportive care for patients with product choices, dosages, interactions and timing. 

Elisabeth is an educational provider for the CA Board of Registered Nursing and professionalizes medical cannabis by equipping healthcare providers to have these conversations with patients, and to approach cannabis by emphasizing holistic and functional medicine. 


Elisabeth’s background includes a decade in hospitals where she specialized in psychiatry, diabetes, and medical units. Elisabeth spent the 20 years prior to Holistic Caring in operations and sales management of several health insurance carriers (RSM of Anthem Blue Cross until 2015) and believes cannabinoid medicines offer a chance at healing, comfort, and wholeness in a more holistic, economical, and empowering way. 

Elisabeth earned an MBA in Healthcare Administration, a Bachelor of Science in Nursing, and a Bachelor of Arts in psychology. She is a member of the Society of Cannabis Clinicians, and on the Boards of the American Cannabis Nurses Association & Los Angeles NORML.


The Holistic Caring Cannabis Health Coaching Certification will be the first RN, BSN led cannabis health and wellness program with a lifetime renewable license in the United States. 


  • Elisabeth’s 5 years researching and working in Cannabis Medicine.

  • Elisabeth sees things as systems, building and leading a step at a time.

  • Hands on experience in patient care and cannabis industry management.

  • The ability to synthesize what the audience needs to know into an effective curriculum designed to grow new learning and experience. 

  • Effective communication and teaching skills to deliver the education to those who desire to become Cannabis Health Coach.

  • Elisabeth’s passion of transforming a new paradigm into healthcare.



Elisabeth has been a keynote speaker for the California and National Association of Health Underwriters in 2018 and 2019.  She is a featured guest on panels in San Diego as a leading medical cannabis expert, and enjoys writing content for journals.   Elisabeth serves on the Board of Directors for the American Cannabis Nurses Association as Treasurer. She is also the Director of Health for Los Angeles NORML.



Yes, NOW is the time to capitalize on riding the new Green ‘Gold Rush’ of Cannabis Health Coaching.  The Cannabis industry has seen tremendous growth since 2018 when it was legalized for adult use in California.  Medical use is legal in 33 states. 90% of dispensaries focus on recreational customers, leaving the medical cannabis markets wide open for private education. Professionalizing these interactions and maintaining independence allows you to focus on segments who need extra care and support, and to chart your own course. 


The Coaching industry has seen tremendous growth since 2007-2008.  Eighty-percent of coaches focus on business coaching and 20% on relationship coaching.  Certain segments of coaching are even more lucrative with a higher growth curve, such as: Health Coaching.

Health Coaching in the United States has increased by 38%.  


Health Coaching is the only area of coaching where the coach might be offered a job with a physician, hospital or clinic.


The coaching industry is increasing by 575,600 jobs annually, or 4.7% - one of the largest and fastest growth rates across industries.

Health coaching has emerged as a $6 billion service market, with a strong growth outlook.

There are an estimated 109,000 health coaches and health educators that advise and motivate clients to change bad lifestyle habits and to manage chronic conditions such as diabetes.

And, Americans do need help. Eighty-six percent of the nation’s $3.5 trillion annual health care expenditures are for people with chronic and mental health conditions. These costs can be reduced with health coach programs for employees and health plan members to improve their lifestyles, eliminate bad habits, encourage better nutrition and exercise, and manage their chronic conditions.



Cannabis acceptance rates climb to 66% of American’s supporting use as a medicine or recreation.  The industry has double digit growth rates, and there will be jobs to support this growth in all legal states.


According to Forbes, Cannabis is the fastest growing job sector in America beating tech and healthcare. Holistic Caring bridges cannabis and healthcare to bring new solutions to trained professionals. 


Many people are looking to make a difference in their own and other peoples’ lives as well as make a great income. All of us are looking for a business which is financially stable and promotes health and wellness.  This opportunity answers the search for meaning and the desire to work in a high growth area. Healthcare Practitioners can help their patients with the new world of cannabis, and find new revenue.



  • The Affordable Care Act (ACA) led to changes in the healthcare system, including incentives to help employees become healthier.

  • Insurance companies and corporations want more preventative health care for serious medical conditions, including diabetes, obesity and hypertension.

  • Laws have changed so that physicians are now paid by Medicare for overseeing weight loss and other chronic conditions.

  • There are approximately 70 million Baby Boomers in the United States today with 10,000 turning 65 years of age every day.  Baby Boomers will employ private Health Coaches to improve their own health and wellness.

Where do health coaches work? You are most likely to find a health coach in private practice, at a doctor’s office, or via a corporate wellness program. Large self-insured companies are also using coaches to improve employee health and cut claims costs, as are healthcare insurers.

Health and wellness coaching can be an important factor in the overall healthcare equation, but this is still an emerging discipline in need of more regulation and accountability.

Here are some important health coach statistics and insights to know:

  • Market value: Market data estimates that the total U.S. health coaching market was worth $6.14 billion in 2017, up 15% from 2014. The total market is forecast to grow at a 5.4% average annual pace, to $7.85 billion by 2022, with 121,000 coaches practicing.

  • Health coach salary: There are an estimated 109,000 U.S. health coaches and health educators combined, with average yearly salaries/earnings of $56,370. Their numbers have grown 8% per year from 2006 to 2017. There is interest in health coach certification by healthcare pros such as nurses, psychologists, social workers, chiropractors, nutritionists, massage therapists, and MDs.

  • Weight loss coaching: Market data estimates that the sub-segment for weight loss coaching conservatively is worth at least $738 million. The commercial weight loss center market is projected to grow at an 8.5% average annual pace. Therefore, this market should be worth $1.05 billion by 2022.

  • Disease prevention programs: Insurance companies are hiring health coaches to deliver disease prevention programs to patients and at-risk communities, with special emphasis on diabetes and weight management, smoking cessation, and stress management.

  • Consumer interest in health coaches: According to some surveys, 60% of Americans want health coaching, but 80% of them have never had it offered to them. Most health coach programs are provided by phone, but apps, and online service are emerging too. 


  • Cannabis health coaching hasn’t happened yet, but holds the promise to tie together all of the above! Weight loss, stress reduction, improving metabolic issues like blood pressure and blood sugar, improved sleep, and the ability to exercise and move more freely are among the top reasons to use cannabis for health promotion. 






Holistic Caring Cannabis Health Coaching’s educational and consulting business model provides unique benefits for Healthcare Providers or Coaches to add this educational information system into the professional conversations they are already having. All 7 Billion of us on the planet have an ECS and can benefit from your service.  




Holistic Caring Cannabis Health Coaching will provide an exciting way to participate in the fastest growing industry in America. HC CHC will provide a deeply satisfying role in helping others understand how to approach and utilize cannabis as medicine from a health perspective. Patients need knowledge on every pro and con, and this is a pivotal time in the nexus of social, health, economic, and behavioral change when it comes to cannabis. It is a great time to join.


The ability to work from your home, practice, or community outreach locations, adding cannabis education and health coaching allows for convenience and flexibility.  Knowing that you provided critical information to expand options on the treatment plan is the most fulfilling reward of all as you change lives. You will emerge as a community leader as the acceptance of cannabis grows and you are one of the few to professionalize it. 





Adding Holistic Caring Cannabis Health Coaching to your Healthcare Practice or stand-alone Advisory will not cost you more than the initial training and time needed to devote to learning and practicing. You can see clients and patients in person, by phone, or skype. Educational offerings can be done in small group appointments, or held in public spaces and conducted with other professionals as a forum. This opportunity dovetails with the rest of who you are as a professional.


Dispensaries will be pressed by State officials to start offering education for patients, and you may form affiliations with several in your area to provide this service as a consultant. Experimentation is part of this process and the cost of medicinal products of your own should be considered in your budget. You will need to experience trial and error of your own with CBD and other cannabinoids of various formats. Having first-hand knowledge is key to relating the power of Cannabis to impact health and make it understandable to others. 




There are 7 timely reasons to begin your role in Cannabis Health Coaching.  


  1. The acute care health system doesn’t adequately address chronic conditions, such as ongoing pain, cancer, neurological, autoimmune, and mental health issues….which do respond to cannabis medicines.

  2. The opioid overdose crisis in America is reduced by 25% in states with a legal medical cannabis system.

  3. Coupling cannabinoids with functional medicine can change health for the better in almost every human and side effects are manageable.

  4. Cannabis spending is projected to hit $31 billion in 2022.

  5. There are approximately 70 million Baby Boomers in the United States today with 10,000 turning 65 years every day. This demographic has the most to gain from cannabis based health and wellness. Only 2.5% of those over 65 even know that Cannabis can help them in daily life and with pain and suffering. This brings a tremendous growth area for those who want to focus on this group

  6. People with means will employ private Cannabis Health Coaches to improve their health and wellness..

  7. Flexible workshops and small group appointments can present cannabis as medicine to others.  


The healthcare and pharmaceutical industries are watching the reduction in medications and an increase in well-being reported by cannabis patients. There will be more investment in biotechnical research to make cannabinoid medicines, and it is a promising industry on the medical side as far as you can see. 

Tikun Olam is the world’s top cannabis research and producer of cannabis oils in Israel. They’ve published numerous studies on the efficacy of medicinal cannabis.

Project CBD leads the way in the US for research and advocacy, but patients still need someone to help guide them personally.

Looking at the research from other health coaching programs, you can see that health improves as engagement rises. If there is so much to gain from cannabis medicinally, why isn’t everyone using it to feel better? The answer is that people don’t know it’s an option for them, and they don’t know how to use it, or who to trust in purchasing it.


Holistic Caring Cannabis Health Coaches will bridge this gap for patients to improve access and understanding of this sacred plant by:

1. HC CHC’s access to educational curriculum, forms and templates, presentations to give to their patients and clients. 

2.Patients get trained clinicians and educated coaches to consult with on how to actually use cannabis medicinally. 

3.Cannabis dispensaries can align with and support the educators that lend extra credibility and care for customers.

4.Flexible educational services can occur in community centers, professional offices, or medical cannabis dispensaries. 

5.Telemedicine counseling with an electronic health record opens this practice to HC CHC’s nationwide.

6.Outcomes for patients using medicinal cannabis improve with educators and coaches, and compliance remains high. Couple this with lifestyle and functional medicine and people will really start to heal.

7.Health plans and all providers will need to learn about cannabis medicines soon and the HC CHC will be able to provide this education across America.

8.Research and business opportunities for those trained in cannabis are booming. Job growth is faster than any other sector throughout the country.


As evidenced above, the demand for cannabis health coaches is tremendous, and HC CHC will allow subscribers the incredible opportunity to create their own businesses and find amazing work.  Elisabeth’s Holistic Caring Cannabis Health Coaching certification can be used in a variety of clinical areas, including doctors’ offices, corporate health settings, assisted living facilities, and professional services. Insurance agents, especially those who work with Medicare are trained to educate seniors, so adding a Cannabis Health Coaching Certification would be a natural for them.


HC CHC provide the necessary education and accountability to help people access, implement, and track their cannabis health goals.  Eventually workplaces will want to pilot projects with non-psychoactive CBD to see if we can lower RX use and associated costs.


People are living longer but their quality of life doesn’t always keep up with their advancing age. Cannabinoids are neuroprotectant and antioxidant which protects us from age related declines. CBD helps promote serotonin which enhances mood and deepens sleep. Daily living can be made more enjoyable for those who suffer chronic disease, and wellness can be boosted. People need to know what you will learn. 





Market Statistics on this Expanding Health Care Markets


150 million people in America suffer with at least 1 chronic condition.  We spend 18% of our GDP on health costs and we are 42nd in outcomes.  These costly chronic conditions are what respond best to cannabinoids.


Baby Boomers have the most to gain from cannabis medicine, and they wield more spending clout than any other generation. And they don’t mind spending it on self-care and health care. 


People are already experimenting with cannabis, but there is no guidance. When there is guidance the market will expand much greater. Today’s dispensary customer is recreational, but medical markets are far larger. 

The Holistic Caring Cannabis Health Coaching Certification focus is on safe medicinal use of cannabinoids. We want to connect with people already focusing on balancing their physical and mental health, and seeking to enhance and nurture their relationships with others.



It's no secret by now that the marijuana industry is a big-money business. Having grown from $3.4 billion in legal global sales in 2014, it hit nearly $11 billion worldwide in 2018, Going green is catching on with consumers and investors. Estimates of a $50 billion industry are not far off.

However, there's a potentially larger growth trend contained within the cannabis movement that you need to know about: Cannabidiol (CBD).

CBD growth could be off the charts!

Cannabidiol is the nonpsychoactive cannabinoid that's best known for its perceived medical benefits. Since products infused with CBD don't get the user high, it has substantially broader appeal than products containing tetrahydrocannabinol (THC), the cannabinoid that gives consumers an intoxicating buzz.

CBD can be extracted from both the cannabis and hemp plants and contain very low levels of THC.  However, patients suffering with chronic conditions need to know that cannabis CBD is preferred as medicine because it offers more complete synergy between the compounds. This is the type of information that HC CHC’s will learn. 




Income will depend upon how you truly approach your Holistic Caring Cannabis Health Coaching Practice. Some will use this knowledge to grow their current practice, gaining in clients, patients, and reputation. Some will really take off and hit the stage doing trainings and crush the cash register with interested patients and followers. And some will connect with the right dispensary chain to do all of the patient teaching and community education once those become mandated. Retail CBD sales can also add significant revenue to those who shelve supplements. It’s all up to you how you want to help people with your Holistic Caring Cannabis Health Coaching Practice.


1 to 1 visits with patients, coaching small groups, and dispensary or professional training events all lead to revenue. Depending on where you live in the United States, your hourly rate might be as low as $ 25/hour, or as high as $250/hour.  You’ll also be doing original creative work that really helps people and be in an exciting profession where you can make a difference.  That is priceless. 


The following is an example of the potential Gross income you can make as an Holistic Caring Cannabis Health Coach: 


PART-TIME ONE ON ONE COACHING: (based on $50/hour to coach)


5 hours a week for 50 weeks a year                                           $12,500 + annually

10 hours a week for 50 weeks a year                                         $24,000 + annually

20 hours a week for 50 weeks a year                                         $50,000+ annually



FULL-TIME ONE ON ONE COACHING: (based on $50/hour to coach)


30 hours a week for 50 weeks a year                                            $75,000 + annually

40 hours a week for 50 weeks a year                                         $100,000 + annually




GROUPS:  12 Sessions at $600.00 per person

5 Participants                                                                           $ 3,000.00

10 Participants                                                                         $ 6,250.00

25 Participants                                                                         $15,000.00


GROUPS:  12 Sessions at $1,200 per person 


5 Participants                                                                           $ 6,250.00

10 Participants                                                                         $12,500.00

25 Participants                                                                         $30,000.00



WORKSHOPS:  6 hour workshop at $125.00 per person


10 Participants                                                                         $1,250.00 in one day

30 Participants                                                                         $3,750.00 in one day

50 Participants                                                                         $6,250.00 in one day




CLASSES: One Time Class Based on $35.00 For An Hour Class


10 Participants                                                                         $ 350.00 per class

30 Participants                                                                         $1,050.00 per class

50 Participants                                                                         $1,750.00 per class


Note: Naturally, your income will depend upon your individual efforts as well as how much time you wish to spend on your business.



Your Educational Investment Breakdown:

Holistic Caring Cannabis Health Coaching Certification:                       $999.99 initial offer

Quick Start Guide: Road to Success                                                            Included

Monthly Mentoring Group Calls                                                                 Included

Licensing Renewal Fee for Company Listing Ad on the Holistic            $1200/Year

Caring Website; continued use of Intellectual Property, Trademark,

and Copyrighted material: FREE ongoing updates and education         

Working Capital for your startup                                                              $500-$1000


START-UP PACKAGE which includes:                  (Value: $ 3,500)


  • Comprehensive education in online platform with collaboration forum

  • Patient 1 to 1 teaching, community 101 presentations, and dosing protocols

  • Quick Start Guide: how to start and run successful business

  • Business in a Box Toolkit with business templates

  • Marketing & P.R. strategies to employ

  • Formulary breakdown of the top recommended products 

  • Relationship - we connect Coaches to the trusted and vetted formularies, medicines, and peers



We provide you with all you need begin your Holistic Caring Cannabis Coaching business, so you can help your clients get healthier, relieve pain and suffering as well as anxiety and stress.  Holistic Caring will connect, inform, and empower you to impart this knowledge, practical experience with confidence.  Elisabeth’s guidance and expertise will give you the clinical knowledge and tools to set up and grow your business. Your success is our primary goal! 

Copyright 2020  Holistic Caring Network,  San Diego, California